Last updated: June 2025
This policy explains how New Betting Sites UK collects, uses, and protects your personal data. We follow UK GDPR rules, as overseen by the Information Commissioner’s Office (ICO). Please read this carefully before using our site.
Who We Are
New Betting Sites UK is an independent betting review and comparison website. We do not operate a bookmaker or accept bets ourselves. Our registered contact for data matters is [email protected].
What Data We Collect
We collect a small amount of data when you use this site. The table below sets out exactly what we gather and why.
| Data Type | How It Is Collected | Why We Collect It |
|---|---|---|
| IP address and browser type | Automatically, when you visit any page | Site security and performance monitoring |
| Pages visited and time on site | Google Analytics cookies | Understanding how readers use our content |
| Name and email address | Contact form submission | Responding to your enquiry |
| Cookie preferences | Cookie consent banner | Storing your consent choice for future visits |
| Click data on affiliate links | Affiliate network tracking pixels | Measuring referrals for commercial reporting |
How We Use Cookies
Cookies are small text files stored on your device when you visit our site. We use three categories of cookies: strictly necessary, analytics, and affiliate tracking. You can manage your preferences at any time via our cookie consent tool.
Strictly Necessary Cookies
Strictly necessary cookies keep the site functioning correctly. They store your cookie consent choice and session data. You cannot opt out of these without affecting how the site works.
Analytics Cookies
Analytics cookies are provided by Google Analytics (GA4). They collect anonymised data about which pages you visit and how long you stay. This helps us improve our content. You can opt out by declining analytics cookies in our consent banner, or by installing the Google Analytics Opt-out Browser Add-on.
Affiliate Tracking Cookies
Affiliate tracking cookies are set when you click a link to a bookmaker on our site. These cookies tell the bookmaker’s affiliate network that you arrived from our site. This is how we earn a commission if you register with that bookmaker.
Affiliate Links and Your Data
Some links on this site are affiliate links. If you click one, a tracking cookie is placed on your device by the affiliate network, not by us. We receive a commission if you sign up, but we do not receive your personal details from the bookmaker. The bookmaker’s own privacy policy governs any data you give them directly.
Third-Party Data Sharing
We do not sell your personal data to any third party. We share limited data with the following partners only where necessary.
- Google Analytics: Anonymised usage data to help us understand site traffic.
- Affiliate networks: Click and referral data only, with no personally identifiable information attached.
- Hosting provider: Server logs that may include your IP address, retained for up to 30 days.
All third parties we work with are required to handle data in line with UK GDPR. We do not transfer your data outside the UK or European Economic Area without appropriate safeguards in place.
Your Rights Under UK GDPR
You have clear rights over your personal data under UK GDPR. These rights apply to any data we hold about you directly. You can exercise any of the rights below by contacting us at [email protected].
- Right of access: You can request a copy of the personal data we hold about you.
- Right to erasure: You can ask us to delete your personal data, where we have no legal reason to keep it.
- Right to rectification: You can ask us to correct any inaccurate data we hold.
- Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
- Right to object: You can object to us processing your data for direct marketing or legitimate interests.
- Right to data portability: You can request your data in a structured, machine-readable format.
We will respond to all requests within 30 days. If you are unhappy with our response, you have the right to complain to the ICO at ico.org.uk.
How Long We Keep Your Data
We keep contact form data for up to 12 months after your enquiry is resolved. Analytics data is retained for 14 months, in line with Google Analytics default settings. We do not store affiliate click data ourselves beyond the session.
Data Security
We take reasonable technical steps to protect your data. Our site uses HTTPS encryption on all pages. We review our security practices regularly to reduce the risk of unauthorised access.
Children’s Privacy
This site is intended for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a child has submitted data to us, please contact us at [email protected] and we will delete it promptly.
Changes to This Policy
We may update this policy from time to time. The date at the top of this page will always show the most recent version. Continued use of the site after an update means you accept the revised policy.
Contact Us
For any questions about this policy or your data, write to us at [email protected]. We aim to respond within 5 working days.